Knowledge Base

Glossary

Plain-English definitions for the terminology used across UCreative.

301 Redirect: 301 Redirect is a permanent link change that automatically sends visitors and search engines from an old URL to a new one.
404 Page: 404 Page is the error page users see when they try to access a URL that doesn’t exist on your site.
Ad Rank: Ad Rank determines where your ad appears on the page, based on your bid, Quality Score, and other factors.
Backlink: Backlink is a link from another website to yours; it signals trust and can boost your search ranking.
Bounce Rate: Bounce Rate shows the percentage of visitors who leave after viewing only one page, indicating low engagement.
Canonical URL: Canonical URL is the preferred version of a web address that search engines should index when multiple URLs show the same content.
Conversion Rate: Conversion Rate is the percentage of visitors who complete a desired action, such as buying or signing up.
CPA: CPA is the cost you pay when a user completes a specific action, like a purchase or sign‑up.
CPC: CPC is the amount you pay each time someone clicks on your ad.
CTA: CTA is a button or link that prompts users to take a specific action, like “Buy Now” or “Contact Us.”
CTR: CTR measures how many people click on an ad or link after seeing it, expressed as a percentage.
Google My Business: Google My Business is a free tool that lets businesses manage their information on Google Search and Maps.
HTTPS: HTTPS is a secure version of HTTP, encrypting data exchanged between a user’s browser and your website.
Impression: Impression counts how many times your ad is displayed, whether or not it’s clicked.
Keyword: Keyword is a word or phrase that people type into search engines, used to match your content with their queries.
Landing Page: Landing Page is a standalone web page created for a specific campaign, designed to convert visitors.
Local SEO: Local SEO optimizes your online presence to attract customers in a specific geographic area.
Meta Description: Meta Description is the short summary under a title tag in search results, giving a preview of the page’s content.
Page Speed: Page Speed measures how quickly a webpage loads, affecting user experience and search ranking.
Quality Score: Quality Score is a rating from 1‑10 that reflects how relevant and useful your ad is to users, influencing cost and placement.
Remarketing: Remarketing lets you show targeted ads to people who have previously visited your site, encouraging them to return.
ROAS: ROAS stands for Return on Ad Spend, showing how much revenue you earn for every dollar spent on advertising.
SERP: SERP stands for Search Engine Results Page, the list of websites shown after a search query.
SSL Certificate: SSL Certificate is a digital certificate that enables HTTPS, confirming your site’s identity and protecting data.
Title Tag: Title Tag is the clickable headline that appears in search results and browser tab, telling users and search engines what the page is about.